This page is for B2B Business Owners

Here's How To Plan And Execute Organic Lead Generation Strategy

To get 10 - 20 qualified leads / month wo are ready to buy from you
Contact us

If you follow the steps outline on this page, you'll see an increase in organic traffic and have qualified enquires coming to you using the web pages that you already have.

Result We've Generated For A B2B Business

13.1 / month average qualified enquiries

This B2B service based business previously was using paid social media ad to get leads to his business. It is challenging for this business because of the high cost in paid advertising and he has run out of video content ideas.

We came in to helped him to reconstruct his existing service pages and created enquires driven content to attract targeted qualified leads and brand building.

His business increase from low 5 figures monthly to a 6 figures monthly revenue.

From stagnant to increase clicks

increase online organic share

Tried to do DIY SEO but his site is not picking up any traction for the longest time.

This B2B business owner has a recurring service built in but struggle to get people to even come visit his site using search engine and is relying on paid ads.

After using our Organic Leads Framework, creating mini articles, audited his site and mapping the right keyword, he is able to not only increase in organic traffic, he also reported that there’s an increase in see an increase in registration and call-in.

If you are experiencing...

  • High Advertising Cost
  • Inconsistence Enquiries
  • Competitor On 1st Page Of Search Engine
  • Try Almost Everything But Nothing Works

And what we found out...

  • Not All Platforms Are Built Equal
  • Why Attention Is The New Currency?
  • Why do less = more coverage
  • Our 3 Step Core Process To Generate Enquires Organically

Not All Platforms Are Built Equal

  • The way how B2B and B2C people buy online are different. Typically, B2B buying process is much longer as compare to B2C and most B2B.
  • According to a Google study, 89% of B2B buyers use the internet during research. So this means that focus on producing useful content to influence their prospect in their buying journey to convert them into sales.
  • Talking about online content, do you know that 52% of B2B buyers reported that they consume content before buying from a vendor.
  • According to LinkedIn, 66% to 71% of B2B buyers read blog posts during their buying process.
  • What this means that not all platform are built equal and for most B2B process, professional network like LinkedIn and search engine do best for B2B businesses.

Why Attention Is The New Currency

Trust

There’s an old saying “People do business with people whom they know, like and trust”.

This is true even in the online world. So most businesses, tried paid advertising to let their potential customer to know, like and trust them. – all in the hope to have them buy. While this is not wrong, but they rarely answer “Why should I buy from you?”

Therefore, most business owners said they do not see any results (return) from the paid ad campaigns – especially B2B. You can’t expect an employee to make decision now and present their findings to the higher up if they don’t trust this company – yet.

Increase Cost

Every businesses are hit with increase cost and that leads to lesser margins. To make matter worst, some business owners whom we work with, says that their previous agency whom they engaged asked them to spend more.

Spending more, does not equates to more conversions.

Touch Points

By now you know that most B2B start their buying journey from search engine and consume content online and LinkedIn.

What this means is, a person requires multiple touch points to get to know the company.

There is a report release by Google that explain this. (Read ZMOT) This also translate to more work for B2B businesses to acquire an enquiry.

The only way to increase online marke share and get high margin is to get your content consume by the lead.

The content we are talking here is Revenue Producing Content (RPC).

Attention Economy

In this attention-starved economy, you need to BUY ATTENTION online to attract them to consume your content. Think of your content as your 24/7 sales person.

Essentially it is a 2 steps process,

Consume Content
Because is the lead own action, they will decide for themselves if they like what they see.

Fill Form
If the lead like what they see, they already have make the DECSION to contact you. This means, they are ready to buy.

All you need is that the sales rep to “continue the conversation”.

Our 3 Step Core Process To Generate Enquires Organically

Core 1 - Solution Provider Positioning

Most businesses exist to solve certain problem – even B2B.

Based on true story, we have a spare part client and all the while they think that parts are the only product they can sell. Hence they are stuck in price war. We came in, change their positioning to solution provider.

Immediately, they created what in business term “Blue Ocean”. Now they no longer compete on price, instead on other aspect like safety. They now can push more premium parts, this increase their sales and margins.

A slight positioning change would bring in different result.

Core 2 - Revenue Producing Content

There are many ways to write content but we focus on content that move the needle. While others are focusing on vanity metrics, we focus on making sure your content work hard for you. (as show below).

So ranking first page getting a lot of traffic but doesn’t give you the leads is just vanity.

What we do here is simple,

Leads consume your content > Like what they see > Contact you.

Don’t let this simple process fool you. Clients we help are using this process to generate upward of 5 figures a month.

Core 3 - Closing The Loop

One of my mentor said “Leads are neutral until you talk to them.”

This means that they don’t make any decision to buy or not to until you converse with them.

Leads want to know that their purchase decision is the correct one.

So there is no such thing as low quality lead. It is just that they have make the decision of not buying from you. It does not means they don’t buy from you in future.

All you need is to segment into buyer and non-buyer list. This way, you can continue the RIGHT conversation with them.

You can do so via

  • Whatsapp
  • Email list
  • Telegram
  • Newsletter

This is to ensure that your brand is still fresh in their mind and when the time comes, they will come find you. Because they have come in contact with you, you can “ethically force” them to consume your content to solidify their trust in doing business with you. For those who are already buyer, to build a stronger relationship.

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