SEO Case Study: Multi Brand Online Store Increase Organic Sales
Challenge
As a multibrand e-commerce site, client faced challenges in promoting specific SKUs effectively due to the diverse nature of their product offerings. The primary objectives were to enhance organic sales and position the site as a trusted authority in their competitive market niche.
The Client’s Need
- Increase high quality traffic and visitor to their site.
- Increase organic sales.
- Establish their site as one of the leading authority inside their niche.
Solution
We began with an in-depth analysis of Client’s business structure to understand the dynamics of their multibrand offerings and pinpoint opportunities for targeted SEO enhancements.
Step 1: Create a bespoke SEO Strategy
We quickly developed a bespoke SEO strategy that’s aligned closely with their business goals, focusing on strategic promotions of high potential SKUs and brand positioning.
Step 2: Optimize their category and product pages
We revamped both t heir category and product pages, optimizing them for search compliance and incorporated strategic keywords relevant to their diverse products.
Step 3: Create posts that cater to different touch points
We craft a variety of content to engage their customers at various stage of buying process. We included, how-to guides, educational articles, and feature highlights that encouraged deeper interaction with the brand.
The Results
Within a period of 12 months, the site saw a 99% increase in visitors and 80% in organic sales.
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