As we all know that online videos has come a long way. It has totally revolutionised how we consumed content online. the delivery of information and training content. Now the problem for most small businesses faced are time shortage, budget constraint and running out of good video ideas that viewers will actually watch.
In this 7 proven small business video ideas post, we will go through 7 ideas that will work for small business. From research from TechSmith, they found out that,
- 53% of people reported watching two or more instructional videos per week (up 152% compared to 2013)
- 52% of viewers prefer instructional and informational videos between 3-6 minutes in length.
- Online search continues to be the most common way (45%) for users to find instructional and informational video content.
- Video title and description are the most common reason why viewers choose a video to watch
- 92% of “great videos” came in below the 20-minute mark
So, as you can see from the stats, we can conclude that videos which are presented in instructional and informational are the most common video format. And for the video to get watch, are the video title and description. With that being said, we can now explore ideas that small business can you use immediately.
7 Proven Small Business Video Ideas
Idea 1 – About Us Video
The first small business video ideas is a About Us Video.
This is is a type of video that tells a story about why your business exists or why you do what you do type of video. If budget is a concern, you can actually use your smartphone, plant yourself in a room that has good lighting and tell your story. For small business, you have many angles of telling your story. It can be an origin story, the why you do this story, or a problem that you see need to be solved story. This will come through as branding too. Your story will resonate and attract the people who want to do business with you. If you do it correctly, this can be your unique value proposition to the marketplace you are serving.
Idea 2 – Product Or Service Video
As we all know that people like to see products or service in action. If you can showcase how your product or service origin story, people can relate to it. This bring your product or service to the next level. People will start noticing it and talk about it. Whether you are a B2B or B2C small business, you can do this type of video.
For example, if you are a locksmith, you can tell a story of how your lock picking service help a person who is being locked out of their house, rushing to catch their flight on time.
Idea 3 – Demo Video
If you are running a small business ecommerce website, demo video is a must-do video for your product showcase.
Think of how you normally would when you purchase a product in a mall. What kind of bite-sized information you need, what angle you are looking at the product and the packaging. This gives your potential buyer a sense of looking at the real product and how it works. A proper seo optimizing and marketing will help boost this end of funnel type video.
Idea 4 – Testimonial Video
By now, we all know that social proof works. If you provide exceptional service, film your happy customer. If you sold physical products, ask your customer to shoot an unboxing video, using the product or simply just comment. When you have a couple of such videos, you can then combine it together to do a full testimonial video. You can then use this as your marketing weapon.
Idea 5 – Marketing Video
This is a straight forward marketing video talking about the product or service you offer. For service type video, you can show them the before and after using the service or how your service benefits them.
For product marketing video, make your product fun, informative and engaging. You have to test out the optimal video length to see which length work the best.
Idea 6 – How to Video
This is probably the most easiest video to do for most small business owners. You will have already know your product or services more than anyone else. And passionate more than anyone else. So do a couple of instructional videos will help educate your potential buyer or customer to get interested in your offering.
Idea 7 – FAQ Video
This is the type of small business video ideas video where you can easily do up to answer your customer presales or after sales question. This can also serves as a knowledge-base video for your customer who have bought your product or service. By doing these FAQ videos, you actually free up time answering the most common question ask. You can then use the time save to concentrate on other area in your business.
Well there you go, the above are 7 proven small business video ideas that you can easily deploy with your smartphone and a few gadget that can be bought online.
If you don’t have the time to execute these proven small business video ideas or wish to have someone professional to script out for you, at SocialProfit, we can assist you in your journey in turning your small business video ideas to reality.