As we all know that online videos have come a long way. It has totally revolutionised how we consumed content online. the delivery of information and training content. The problem for most small businesses faced is time shortages, budget constraints and running out of good video ideas that viewers will actually watch.
In this 7-proven small business video ideas post, we will go through 7 ideas that will work for small businesses. From research from TechSmith, they found out that,
- 53% of people reported watching two or more instructional videos per week (up 152% compared to 2013)
- 52% of viewers prefer instructional and informational videos between 3-6 minutes in length.
- Online search continues to be the most common way (45%) for users to find instructional and informational video content.
- Video titles and descriptions are the most common reason why viewers choose to watch
- 92% of “great videos” came in below the 20-minute mark
So, as you can see from the stats, we can conclude that videos which are presented in instructional and informational are the most common video format. With that being said, we can now explore ideas that small businesses can you use immediately.
7 Proven Small Business Video Ideas
Idea 1 – About Us Video
This is is a type of video that tells a story about why your business exists or why you do what you do the type of video. If budget is a concern, you can actually use your smartphone, plant yourself in a room that has good lighting and tell your story. For small businesses, you have many angles of telling your story. It can be an origin story, the why you do this story, or a problem that you see needs to be solved story. This will come through as branding too. Your story will resonate and attract the people who want to do business with you. If you do it correctly, this can be your unique value proposition to the marketplace you are serving.
Idea 2 – Product Or Service Video
As we all know that people like to see products or services in action. If you can showcase how your product or service’s origin story, people can relate to it. This brings your product or service to the next level. People will start noticing it and talking about it. Whether you are a B2B or B2C small business, you can shoot these types on your mobile device. For example, if you are a locksmith, you can tell a story of how your lock-picking service helps a person who is being locked out of their house, rushing to catch their flight on time.
Idea 3 – Demo Video
If you are running a small business eCommerce website, a demo video is a must-do video for your product showcase.
Think of how you normally would when you purchase a product in a mall. What kind of bite-sized information do you need, what angle you are looking at the product and the packaging? This gives your potential buyer a sense of looking at the real product and how it works. Proper SEO marketing will help boost this end-of-funnel-type video.
Idea 4 – Testimonial Video
By now, we all know that social proof works. If you provide exceptional service, film your happy customer. If you sell physical products, ask your customer to shoot an unboxing video, using the product or simply just comment. When you have a couple of such videos, you can then combine it together to do a full testimonial video.
Idea 5 – Marketing Video
This is a straightforward marketing video talking about the product or service you offer. For service-type, you can show them the before and after using the service or how your service benefits them. For product marketing type, make your product fun, informative and engaging. You have to test out the optimal length to see which length works the best.
Idea 6 – How to Video
This is probably the easiest video to do for most small business owners. You will already know your product or services more than anyone else. And passionate more than anyone else. So do a couple of instructional videos will help educate your potential buyer or customer to get interested in your offering.
Idea 7 – FAQ Video
You can easily do up to answer your customer presales or after-sales questions. This can also serve as a knowledge-base video for your customer who has bought your product or service. By doing these FAQ videos, you actually free up time to answer the most common question asked. You can then use the time saved to concentrate on other areas in your business.
Well there you go, the above are 7 proven small business video ideas that you can easily deploy with your smartphone and a few gadgets that can be bought online.
If you don’t have the time to execute these ideas or wish to have someone professional script out for you, at SocialProfit, we can assist you in your marketing journey.