Restaurants that are able to get the attention of potential customers are the restaurants that are most successful – especially online. There are many ways to do lead generation for restaurants. One of the ways is to tap into the 3rd party ordering platforms. In addition to that, you will also need to have your own lead generation process.
To help you out, we have compiled some of the methods that you can use to generate online diner leads.
Create Your Restaurant Microsite
The most important part of your restaurant’s business is its website as we know it. But creating a microsite will oftentimes be the 24/7 sales and marketing “person”. You can use this site to attract more traffic and increase your foot traffic using a micro website.
There are many things you should take into account when you want to create a micro website.
First, you need to think about what kind of promotion you want to launch or do.
Next, you will need to think of the content on your micro website. Some questions you will be asking are, are your customers looking at the information, picture or both? Or just interested in buying food?
You need to provide them with enough information to entice them.
Secondly, if you have an in-house team that can do all these for you will be great. If you don’t have one, consider doing it yourself or hire a specialist to do it for you. This saves time.
Third, make sure that you are on the site, and give them a pre-dinner experience. Meaning to show your menu in a way that is clear and easy to read.
Fourth, you may want to add in some coupon code that they can use to check out before coming to your restaurant. This is different from the booking system. This way, you collect upfront an “X” amount to guarantee shows up.
Get Listed in Google Business Profile
Next, if you want to do lead generation for restaurants, then consider listing yourself in local search.
Local search is where people who search “sushi restaurants nearby” and your restaurant name will appear in their listing or google map. This is an important part to get impulse diner and also a method to get your business found online.
If you want to get listed in the local search, then you need to do two things, create a Google Business Profile then claim it.
Next to enhance your profile by asking your happy diner to leave a review on that profile and optimize it with a menu and photo. Things like that will greatly help impulse diner make the decision of going to your restaurant or others.
You can also optimize your profile by letting your diner post their own and upload it to your profile. This shows other potential diners that they are enjoying your food. This will also nudge the potential diners slightly to have them come to your restaurant.
Run a Social Media Campaign
Restaurant owners who use Instagram have a much easier time branding their businesses than other restaurateurs.
IG is a visual social media platform. You can post visually striking food photos or have other IG users tag your profile. This expands your branding and influence.
You can also post a story or reel and use Facebook advertising platforms to reach out to even more people. You can use it together with normal Facebook advertising posts or use FB live to engage your potential diners.
We Are Here To Help You Launch Effective Lead Generation For Restaurants
Still, feeling unsure of what to do next? Or have ideas but need people to execute them? Don’t worry. We are here to help you. With over more than two decades of digital marketing experience, we have helped owners like you launch effective campaign step by step so you see a gradual increase over time.
If you want to touch base with us to understand more, simply fill up the form here.