Facebook lead generation is a great way of converting potential prospects into leads. But in order for it to be effective, you need to do a few things right. In this How to improve Facebook lead generation for small businesses blog post, you will learn how to improve your ads to make improve the lead quality.
Use Different Interest Audiences
Most people know how to improve Facebook lead generation but are in fact at a crossroads when their ad stalls. If that happens to you, you need to check your target audience first.
You may have already read 1001 articles or videos on this topic, but what you going to find may be refreshing for you.
If the current interest is not doing well for you, you need to dig deeper into 3rd level of interest. What this means is you need to ask yourself a few tough questions to get deeper into your audience’s interest.
For example, if you are selling some slimming service, most people will use interests that is geared towards slimming. If you dig deeper, these audiences may be also looking for a sugar-reduction solution. Now, your slimming service may not have but the intent behind sugar reduction is the person may want to slim down.
By doing this type of exercise, you will find different interest groups that you can target.
A/B Test Your Ad Creative
As we all know that Facebook is a great tool for lead generation and there is no 1 set of ad creative works. So you need to test different versions of your ad creative. This is what we call A/B testing.
You can test the headline, body copy, call to action and images or videos.
If you’re looking for a way to get more from your FB lead generation, then you may want to test your creativity often.
When people are browsing through their feeds, they don’t always click on the first ad that they come across. Instead, they might scroll down and look at other results. By showing your ad that talks to them directly, you increase the chances that someone will take action on it.
Use Different Video Hook
Video is quickly gaining momentum because most people are now used to looking at the video. One quick and efficient way to tweak your video is to use a different hook and call to action while leaving the main content intact.
There are no right numbers of hook or call to action, but you will need to prepare about 2-3 different versions to test.
Test Minor Changes on Landing Pages
Another way how to improve facebook lead generation is to test minor changes on your landing pages. For example, you can run an A/B split test like how you would for your FB ad.
If you do not want to do A/B split test, you should test 1 or 2 items on your landing page. This way you know what works and what’s not. You then keep the working copy and enhance the not working one. By running this experiment, you can figure out whether or not the change helped to increase the conversion rate.
That’s it. Hope you now know how to improve Facebook lead generation with ease. But if you are like others who have a lot on your plate or need a specialist to develop a Facebook lead generation campaign or strategy, reach out to our specialist today.