How to Do Lead Generation for Freelancers?

If you are looking for an alternative way to do lead generation for freelancers like yourself, then you are in the right place.

See, most freelancers find freelance projects by putting up adverts on job boards such as Upwork, Freelancer, and others. You might be surprised to learn that there are many more effective ways to get paid gigs. One of which is online lead generation. It’s not something that most people would consider doing – they simply assume it will take too long to build a base of prospects. But, if you know how to go about generating leads, then you can easily start getting work today. So, here is a step-by-step guide to helping you create your own list of leads and get the ball rolling.

First thing first, you need to be crystal clear about why you need to do lead generation for freelancers which is yourself.

Design a Portfolio Website

If you want to get more clients, then you need to design a website that stands out from the rest. Your first step should be to create a portfolio site. This means that you will have to put together an attractive page where you show off your work.

A website is also your 24/7 salesperson or marketer who does the heavy lifting for you. Your website can turn into a powerful lead generation for freelancers mechanism.

Once you’ve created your portfolio website, you can start sharing the link on social media, like Facebook and LinkedIn. You can also drop your links in your IG or Tiktok bio. You should try to promote it on other sites such as Dribbble and Behance.

If you don’t know how to market yourself online, then you can hire a professional marketing company to help you. They can provide you with all the experience and expertise that you need.

Search Engine Optimization

While a good portfolio site is good but how to get the site to showing up on page one when your potential customers are looking for you? The answer is SEO lead generation for freelancers.

There are a few different ways that you can optimize your site for search engines. First of all, you need to make sure that you create quality content. This means that you should write valuable articles, blog posts, and web pages. You should also include keywords or keyphrases inside the articles that you have written, so people will be able to find them easily when they perform searches on Google, Bing, Yahoo, and other search engines.

Another way to increase traffic is to optimize other parts of your website like title tags and meta descriptions,

If you are using WordPress, you can find SEO plugins that will help you in the SEO department. Some of the plugins you can consider are, Rank math, squirrely or all-in-one seo.

Next, simply follow the instructions on the plugin to have your SEO set up. 

Set Up Lead Generation for Freelancers Page

If you’re looking to get new clients, then you need to make sure that your freelancer landing page is set up correctly. If you want to land on a page where you can convert visitors into paying customers, then you’ll have to pay attention to the following details.

Landing pages are designed so that they help you generate qualified traffic from search engines. This means that when someone searches for information related to your business, they will be directed towards your website. You can use this opportunity to convince them to become a customer.

However, you should avoid using a generic landing page template. Instead, you should customize the content on the page. For example, you could include a video that explains why people would benefit from your product or service.

You should also try to write an article that answers potential questions that visitors might ask. People are much more likely to sign up for your services when they feel like their question has been answered.

When you create the landing page, it’s important that you don’t forget to add links. The most effective way to do this is by including social media buttons. These will allow visitors to share the content with their friends and followers.

Run Effective Pay per Click Campaign

PPC is perhaps one of the fastest ways to see results and measure your market sentiment. PPC can also be used to generate traffic for your website. If you haven’t yet had a Google Ad account, you can sign up with a free Gmail account. 

After signing up and setting up the Google Ad account, you can then set the objective you want. At the point of writing this article, there is an option called Performance Max. It is highly recommended to select that option to run your ad.

Next, you need to think of how and what to write for your ad copy and creativity. You will also need to think of your target audience or affinity groups. All of these are important because you’ll need to convey the right message to the intended audience. 

Last but not least, you need to plan for your paid advertising budget. How much you spend depends on how much you want to spend monthly. There is no fixed amounts but through our engagement with our clients, we suggest ~$600 a month in ad spend budget. 

There’s no doubt that PPC will help your business grow. So why not give it a try?


If you are overwhelmed or confused as to where and how to start your digital marketing journey, reach out to us today by clicking here or commenting below.

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