It’s critical that you get in front of new prospects as quickly as possible, and lead generation is the best way to do that.
When it comes to attracting new clients, a well-developed lead generation for pest control strategy will help you to generate more qualified leads.
When your company has a better chance of reaching out to people who are searching for you, there is an increased chance of them turning into your potential customers.
There are a number of ways you can generate prequalified leads for your pest control company. One of the many ways is content marketing. What that means is to showcase your knowledge and expertise via means of content. It’s important to create high-quality, informative and valuable content for content marketing. This content can be an article or video.
Increased traffic to your website can be achieved with the help of paid ads and is one of the many methods in digital marketing. Here, what you need is to create an ad, entice people to click on it and send them to your website. There are other types of paid methods like, remarketing, retargeting, display ads and others.
In this post, we talk about some of the lead generations for pest company methods. Let’s start with the first one.
Create a Pest Control Website
A website is an essential and powerful tool. If you don’t have one or thinking not to have will have an impact on your business.
Most customers will want to read up on what you have to offer while some want to see if you are legit. So having a website set up is a must-have.
The type of platform you choose is the first thing you need to do when building a website. You can choose from wordpress which is more commonly use or wix. There are other 3rd party stand alone website building services that you can use. At Social Profit, we recommend our client to use wordpress but it is up to the individual to choose which platform to use.
The design of your website is the next to do item on your list you need to consider. As we already know that a nice design enable people to keep coming back to your website. However, design is subjective. One may like design A while the other like design B. As a rule of thumb, design your pest control website in a way that it is easy for your customer to navigate.
Choosing a domain name for your pest control company is the third step in setting up a website. A good domain name is a name that can be easily remember. You can choose from .com or .co which best represent a company. You can also choose country specific domain name. For example if you are in Singapore, you can choose .com.sg or .sg
After the website is created, you’ll have to promote and market you website. Everyone loves FREE, so let’s get started with the free method first.
Use Content Marketing
One of the way to do lead generation for pest control companies is by using content. This is the term as content marketing. Content marketing can be used to generate quality pest control leads.
Writing content is sometimes too time-consuming for the busy owners, so most of them outsource their content to a writer for them to write content for them.
Once your content is written, you can now choose to use either organic or paid methods to let your audience know about your content.
The method you choose to market or promote your content depends on the strategy of your content marketing.
It is important to not that while content is good to get traffic and exposure to your website, it is also a way to build really good relationships and trust with your reader. This form a perception of how people or customer perceive you.
If you opt for the free method, you can share your article on various places like Facebook, Twitter and IG. You can also repurpose your article into a video too.
With that said, you should make a content marketing plan before starting out. It is recommended that you do a 3 months content strategy. This will help you in planning out your SEO strategy.
Using Effective SEO
Using SEO as part of your lead generation for pest control is an effective and cost-saving method. But bear in mind that SEO is a mid to long-term game.
SEO when done right can be branding, relationship building and effective lead generation for pest control company channels.
The best way to have your website found is to have your site optimized for traffic and keywords that you want to track. If you do not know what keywords or keyphrases to use, pretend yourself as a customer. Think of what keyword or keyphrases they will key in to find. Then take note of your competitor that are appearing on the result page.
They are they because of they are optimized for either the website or the keyphrases or both. So if your site is not appearing, you will have a lot to do.
Next, once the visitor clicks on the search engine result and land on your website, your site needs to work doubly hard to convert them to an enquiry. This can be improved and enhance by understanding your audience fully.
Use Facebook Lead Ad
As we already know that Facebook is the most popular social media platform. All you need is to learn how to make use of that platform.
One of the fastest ways to do it is to create a launch a Facebook lead generation campaign. A Facebook lead ad is a type of advertisement that you can set up fast to generate pest control leads. They are designed to attract people who are interested in what you offer.
Like other marketing, you will need to test the ad and improve it gradually to ensure that the effort you put in is worthwhile. The items that you can consider optimizing are picture, headline, call to action, hook and body.
Next, you will have to know how to budget your ad spend.
There are no specific budget amounts to start, but you can begin as low as $10 per day.
Lastly, it’s important to track results. This means that you should measure the number of impressions, and leads generated and converted.
This will help you see what ads are getting results.
Get a holistic view and consult on lead generation for pest control service from us
Unsure which methods work for you now? Or still, confused about what needs to be implemented first? Well, do not worry, we are here to assist you. Talk to our lead generation specialist today by filling up the form here or leaving your comment below.