As a small business owner or solopreneur, investing in the right SEO tools for small businesses can make a difference in your business because the data from these tools can return some very insightful data for you to strategise your SEO marketing effectively.
Now, if your webpage does not show up with the keyword you are searching for, you may want to consider hiring an SEO agency to help you. If you want to DIY SEO, you can do so too.
In this article, we put together what we think is the best SEO tools in terms of their pricing, ease of use and modules. However, do take note that some tools mentioned here is a paid tools.
Pro Tip: If you have no knowledge of SEO (whether is local or organic SEO), it is advisable to hire an SEO specialist, it may be worth your time by doing so.
1st SEO Tools For Small Businesses – Google Search Console
By now, we already know that Google is the most used search engine on the internet. Most of the search originated from search engine. Google also provides a bunch of helpful tools that you can use, and one of them is Google Search Console. It is formely known as Google Webmaster.
Google Search Console is a free tool that any business owners can use. All you need is to have your website setup with Google Search Console. From there, you can upload your website sitemap (very important).
As the search console starts gathering data, you can find useful metrics like impression, clicks and position among others. At SocialProfit.biz, we use Google Search Console daily to see how fares and analyze the data to formulate SEO strategy. If your business is an eCommerce one, you can also use data in your search console to find out which products have the most clicks or most successful on your website.
2nd SEO Tools For Small Businesses – Ahref
Ahref is a very powerful SEO tool. It main function for a small business owner is that it provides deep insights on your competitors. You can also use Ahref to analyze your website as well. From the data, you can see how your website stands, your backlink profile, your top keywords and pages.
By analyzing these data, you can make a sound and informed decision about your SEO strategy. You can also use Ahref to find content and keywords too. They offered a seven-day trial for $7 and have while pricing plans start at $99 per month.
Some say that Ahref is an expensive SEO tools for small businesses but we leave it up to you to decide.
3rd SEO Tools For Small Businesses – Biq.cloud
BiQ is an AI-powered SEO suite that helps you rank higher and get more traffic. It has the tools to help you discover growth opportunities for your website.
Starting with keyword intelligence, you can use this tool to discover more ideas and keywords that are the most relevant to your business. You can use the data to craft out your SEO strategy by using BiQ’s Intent Analysis.
There are 2 types of content, one is content that doesn’t provide any value to the reader while the other provides value to the reader and increases revenue for the business. Using content intelligence, you can analyze, optimize and edit content using their AI- Guided optimization suggestions. In short, content intelligence covers all areas of On-Page SEO.
If you want to know how your website rank in search engine, BiQ’s Rank Intelligence is the tool you will be using often. This tool also discovers keywords that you and your competitors are ranking for that you didn’t know you are. This opens up opportunities to go after that keyword and get ranked.
They have a collection function where you can print or export out data to crunch and analyze. This is super useful when you want to analyse the data in greater detail. BiQ is currently offering a monthly plan for $100 and a yearly plan at $900.
We use these tools for small businesses daily for our clients. While there are many SEO tools out there in the market, we feel that these tools are tools that small businesses can start investing in for their SEO marketing.