As a chiropractor, you can only help your patients when they actually come in for treatment. For most people who suffer from back pain issues or others that you can help solve, simply research online and choose one that they feel comfortable with. This means you have 0% to 50% chance of going to you.
This is where lead generation for chiropractors comes in. This is not a silver bullet but it can increase the number of people who come enquiry about your service.
In order for you to capture online share, here’s are 5 lead generation for chiropractic methods that you can use.
Search engine optimization (SEO)
Do you know that 80% of people are using search engine for research before making a buying decision? That means if you are not showing up when they are searching, it is high they will go to their competitor.
You can do this by optimizing your website. If you do not have one, quickly set up one or you can contact us to help set up one for you.
After the website is set up, you will need to optimise each page so that the content is relevant to your readers. You can start by asking “What do they want to see so they can contact you?”
Next, your site has to populate with articles or blog. This is call content marketing. Write articles that are both reader and search engine friendly. You can do this by doing competitor and keyword research.
If you have a lot of things going on, you may want to consider hiring an SEO specialist to help you manage the SEO aspect of your digital marketing. They can oftentimes offer valuable insights and expertise.
Pay-per-click (PPC) advertising
PPC or sometimes known as Pay Per Click advertising. This is paid to advertise and is one of the ways to do lead generation for chiropractors. With that said, you will need to set aside an advertising budget to do this. And how it works is based on the interest, keyword or affinity you want your ads to be shown.
Any time a search for that keyword or phrase, your ad will appear on Google. When the user clicks on that ad, it will bring them to either your website, landing page or micros site. These are conversion pages where your visitor may convert into a lead or enquiry.
Social media
While social media is something most people talk about but you need to know where your audience hangs out the most. Are they hanging out on Twitter, FB or IG?
Next is to focus only on 1 or 2 platforms first. Get the hang of it then move on to the other platform. The content that you post on social media will have to be fresh, exciting and informative. This will make them come back often to consume your content.
This way, you are indirectly building your branding.
Testimonials Marketing
Testimonials marketing is another proven lead generation for chiropractors method. Testimonials themselves lend much trust and credibility to the potential customer who is deciding.
If you are thinking of where to get testimonials, you can simply ask your customers after a session is over if they’d like to do a review. They’ll be happy to do it.
The testimonial that you receive can then be used for paid advertising too.
Local search
Unlike eCommerce site, lead generation for chiropractors doesn’t typically have a wide geographical range – meaning they can only serve people within a specific area. If you live in Singapore, you can only service those who stay there.
You can make use of this restriction to your advantage by using local search. First, set up a Google Business Profile to increase your exposure locally. When people search for your office, your listing may pop up in their search listing.
For example, if your clinic is located in Ang Mo Kio, and a searcher in that area is searching “chiropractors near me” or “AMK chiropractors”, your listing may be shown to them.
This method is free and you can combine it with testimonial marketing to maximum impact.
Get lead generation for chiropractors service from Social Profit
Unsure about what methods to implement first? Or not sure how to execute a strategy that works best for you? Well, do not worry. We are here to help. With over 2 decades of lead generation from various markets, we know how to formulate and execute one that suits you and your business.
All you need is to reach out to us today.