5 Proven Lead Generation For Chiropractors Guide

As a chiropractor, you can only help your patients when they actually come in for treatment. Most people who suffer from back pain issues or others that you can help solve, simply research online and choose one that they feel comfortable with. This means you have 0% to 50% chance of going to you.

This is where lead generation for chiropractors comes in. This is not a silver bullet but it can increase the number of people come enquiry about your service. 

In order for you to capture online share, here’s are 5 lead generation for chiropractic methods that you can use.

lead generation for chiropractors

Search engine optimization (SEO)

Do you know that 80% of people are using search engine for research before making a buying decision? That means if you are not showing up when they are searching, it is highly they will go to their competitor. 

You can do this by optimizing your website. If you do not have one, quickly set up one or you can contact us to help set up one for you.

After the website is setup, you will need to optimized each pages so that the content is relevant to your readers. You can start by asking “What do they want to see so they can contact you?”

Next, your site have to populate with articles or blog. This is call content marketing. Write articles that are both reader and search engine friendly. You can do this by doing a competitor and keyword research. 

If you have a lot of things going on, you may want to consider hiring an SEO specialist to help you manage the SEO aspect of your digital marketing. They can often times offer valuable insights and expertise. 

Pay-per-click (PPC) advertising

PPC or sometimes known as Pay Per Click advertising. This is paid advertising and is one of the way to do lead generation for chiropractors. With that said, you will need to set aside an advertising budget to do this. And how it works is based on the interest, keyword or affinity you want your ads to be shown. 

Any time a search for that keyword or phrase, you ad will appear on Google. When the user click on that ad, it will bring them to either your website, landing page or micros site. These are conversion page where your visitor may convert into a lead or enquiry.

Social media

While social media is something most people talk about but you need to know where your audience hang out the most. Are they hanging out in Twitter, FB or IG?

Next is to focus only on 1 or 2 platform first. Get the hang of it then move on to the other platfrom. The content that you post on social media will have to be fresh, exciting and informative. This will make them come back often to consume your content. 

This way, you are indirectly building your branding. 

Testimonials Marketing

Testimonials marketing is another proven lead generation for chiropractors method. Testimonials itself lends much trust and credibility to the potential customer who are deciding. 

If you are thinking of where to get testimonial, you can simply ask your customers after a session is over if they’d like to do a review. They’ll be happy to do it.

The testimonial that you receive can then be use for paid advertising too. 

Local search

Unlike ecommerce site, lead generation for chiropractors doesn’t typically have a wide geographical range – meaning they can only serve people within a specific area. If you are living in Singapore, you can only service those who stay there.

You can make use of this restriction to your advatage by using local search. First, set up a Google Business Profile to increae your exposure locally. When people searching for your office, your listing may pop up in their search listing. 

For example, if your clinic is located in Ang Mo Kio, and a searcher in that area is searching “chiropractors near me” or “AMK chiropractors”, your listing may be shown to them. 

This method is free and you can combine with the testimonial marketing to maximum impact. 

Get lead generation for chiropractors service from Social Profit

Unsure about what methods to implement first? Or not sure how to execute a strategy that work best for you? Well, do not worry. We are here to help. With over 2 decades of lead generation from various market, we know how to formulate and execute one that suits you and your business. 

All you need is to reach out to us today. 

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